Entrepreneurship and the New High School

reports on the creation of Business Plans by young students

Abstract

This article reports on the pedagogical experience of developing a Business Plan with high school students from a school located in the interior of Minas Gerais, during classes in the subject Social, Scientific and Entrepreneurial Innovation. The main objective of the proposal was to provide students with practical experience in the process of creating a business, integrating different areas of knowledge such as Law, Administration, Marketing and Finance. Throughout the project, students received theoretical and practical guidance and were encouraged to develop innovative ideas based on market analysis, target audience definition, competition studies and financial projections. This experience proved to be a relevant and transformative educational tool, as it allowed students not only to understand what a Business Plan is, but also to apply the knowledge in a concrete and contextualized way. During the development stages, students were able to exercise essential skills for the entrepreneurial profile, such as strategic planning, creativity, leadership skills and teamwork. The experience helped to broaden the young people's view of the business world and reinforced the importance of entrepreneurship as a viable alternative for their professional and personal future. It is believed that the inclusion of projects of this nature in the school environment represents an effective path to the formation of individuals who are more critical, autonomous and prepared to undertake formal business, contributing to the development of society.